Riverwind Foundation Joins Global Coalition for the Future of Tourism


Riverwind Foundation Joins Global Coalition for the Future of Tourism

Jackson, Wyoming: June 23, 2020 – The Riverwind Foundation has joined a coalition of international organizations calling for a rebalance of the tourism sector as it recovers from COVID-19.  The Future of Tourism Coalition was created by Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC).

Decades of unfettered growth in travel have put the world’s treasured places at risk –

environmentally, culturally, socially, and financially. The travel and tourism industries face a precarious and uncertain future due to the COVID-19 global pandemic. As tourism moves forward and recovers, re-centering around a strong set of principles is vital for long term sustainability and equitable growth. To rally global change, the Coalition has put forth Guiding Principles that outline a bold vision for tourism’s path forward.


“The Riverwind Foundation is excited to expand and deepen our partnership with global organizations that promote environmental, community, cultural, and economic sustainability” says Tim O’Donoghue, Executive Director of the Riverwind Foundation and coordinator of the Jackson Hole & Yellowstone Sustainable Destination Program. “We anticipate that this partnership will benefit our community with guidance, best practices, and practical strategies for protecting the very reasons why we live here and visitors come to Jackson Hole:  our wildlife, wild lands, and community character.”


Twenty-two founding signatories who represent a diverse cross-section of key industry

stakeholders have committed thus far. They are influencers in the movement, demonstrating leadership and adherence to the Guiding Principles in their product and business practices. They will provide guidance to the Global Coalition as plans are put in place to support travel and tourism entities long-term in their strategy to place destinations and communities at the core of their work. In addition to the Riverwind Foundation, those signatories include Adventure Travel Trade Association (ATTA), Ecotourism Australia, Global Ecotourism Network, Government of the Azores, Government of Colombia, Hilton, Innovation Norway, Jordan Tourism Board, Slovenian Tourist Board, Tahoe Regional Planning Agency, The Travel Corporation, Thompson Okanagan Tourism Association, Tourism Council Bhutan and the World Wildlife Fund.

About The Award-Winning Jackson Hole & Yellowstone Sustainable Destination Program

In collaboration with government agencies, business, and nonprofit sustainability stakeholders and local schools, the Riverwind Foundation is coordinating a program to strengthen and unify the programs, policies, and practices for environmental stewardship, social responsibility, and economic vitality in Teton County, Wyoming.  The Riverwind Foundation and Jackson Hole were selected by the World Travel & Tourism Council as a Destination Finalist in the Tourism for Tomorrow Awards, National Geographic as a Destination Leadership Finalist in the World Legacy Awards, and by Green Destinations as a Top 100 Sustainable Destination.  

Contact Timothy O’Donoghue
Executive Director, Riverwind Foundation
(307) 690-3316 | riverwind@wyoming.com

Posted on June 26, 2020.
Posted in Blog. .
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