Businesses have the need and desire to increase their financial bottom line, but typically do not understand what measures they can implement to operate more sustainably and create near term and long term cost savings, increased revenue, more effective employee recruitment and retention, and increased customer loyalty.  This is especially true for small and emerging businesses that either do not have the experience, expertise, and/or resources to develop and implement sustainable operations practices.


Thus, the birth and continuance of the Hotshots Program.  In partnership with Teton County Integrated Solid Waste & Recycling, young local sustainability professionals (a.k.a. Hotshots) were selected, trained and mentored, and coordinated to provide training and technical assistance to businesses interested in becoming more environmentally, socially and economically sustainable and being recognized as a Reduce, Reuse, & Recycle (RRR) Business Leader.  

Areas of sustainability training and assistance include purchasing and waste management, energy efficiency, water conservation, alternative fuels and transportation, community investment, social access and equity, and sustainability planning and management.

The Hotshots Program produced the following results in 2017:

  • Provided training and technical assistance to 112 business representatives from 99 businesses over 102 ninety-minute sessions and follow up communications
  • Assisted 92 businesses in passing Teton County’s sustainability survey and receiving recognition as Reduce, Recycle, Reuse Business (RRR) Business Leaders between September 2016 – June 2017 (more than doubling the number of RRR BLs)
  • Direct impact on creating and enhancing 12 Hotshot, project management, and training jobs for providing training and technical assistance for small and emerging businesses

Because of the success of the Hotshots Program in 2017, the Riverwind Foundation and Teton County Integrated Solid Waste & Recycling formalized a long-term working relationship to support business sustainability.  The 2020 Hotshots Program aims to engage with the RRR Business Leaders survey another 80 businesses and organizations.  Successful applicants will receive the following benefits:

  • Use of a storefront decal signifying RRR Business Leader membership

  • Use of an electronic logo signifying RRR Business Leader membership.

  • Promotion via print, online, and radio media channels. 

  • Recognition in regular RRR Business Leaders press releases and newsletters.

  • Listing in the online Road To Zero Waste Business Leaders Directory, including a link to your website.

  • A highlighted RRR listing in the Jackson Hole Chamber of Commerce Membership Directory.

  • Support and recognition for Zero Waste Green Event hosting, including zero waste advising, resources, and use of the RRR Business Leaders banner and supplies.

  • Eligibility for advanced recognition through the Business Emerald Sustainability Tier (BEST) program.

  • Invitation to and participation in annual RRR Business Leaders networking, outreach, and educational events.
For more information or to request a meeting with the Hotshots, please contact Mari Allan Hanna at or (307) 699-9025.