Who We Are


Our community and region have a significant history of stewardship beginning with the creation of the world’s first national park, Yellowstone National Park, in 1872. This achievement was followed by the establishment of the Caribou-Targhee and Bridger-Teton National Forests, the National Elk Refuge, Grand Teton National Park, Wild & Scenic River status for the Snake River and protection of much of the Wyoming Range, including the recent buyout of gas exploration leases.

Over 140 years after this beginning, our profound history of stewardship continues with Teton County being recognized for its commitment to sustainability by the Global Sustainable Tourism Council (GSTC). The GSTC selected Teton County, Wyoming (i.e., Jackson Hole) in 2012 as one of only six destinations worldwide to participate in the GSTC Early Adopters Program.  The conclusion in the GSTC report was that “Teton County more than any other place in the world has the potential to become a leader as a sustainable destination” and that we have the natural capital, human capacity, and financial resources to realize this potential.

Six years later, the Riverwind Foundation was selected by the World Travel & Tourism Council as a 2018 Finalist for the Tourism for Tomorrow Awards, the travel and tourism industry’s most prestigious recognition.  Previously, the Riverwind Foundation and Jackson Hole was selected by National Geographic as a World Legacy Award 2017 Destination Finalist, and by Green Destinations in 2016, 2017, and 2018 as one of the Top 100 Sustainable Destinations of the world.  Most recently, the Riverwind Foundation was the recipient of the Jackson Hole Chamber of Commerce’s 2019 Green to Green award for demonstrating a commitment to the environment by prescribing to innovative and effective environmentally conscious business practices.


If you would like a fun snippet of our Program, please check us out on Youtube!

Kayaker on Jackson LakeThe United Nations World Tourism Organization has stated that “The buildup of consumer’s socio-environmental awareness of tourism development is leading to increased scrutiny on the part of the public in destination decision-making and a growing requirement for new tourism developments to be sustainable.” In fact, the United Nations World Assembly has declared 2017 as the Year for Sustainable Tourism Development.  

The Center for Responsible Travel has compiled The Case for Responsible Travel 2019 including the following:

  • A 2013 TripAdvisor.com survey of 1,300 U.S. travelers shows that nearly two‐thirds “often” or “always” consider the environment when choosing hotels, transportation and meals
  • 95% of business travelers surveyed believe that the hotel industry should be undertaking “green” initiatives and that sustainability will become a defining issue for the hospitality industry in 2015 and beyond, according to Deloitte’s Hospitality 2015 report
  • 72% of meeting planners say they have “green” policies in place for at least some of their meetings, and 19% say they have such policies for all meetings, according to a 2013 survey of Successful Meetings readers. In addition, 73% of planners say sustainable policies and procedures have some or a great deal of influence on the hotel they choose

The use of the term Sustainable in this Plan is based on the following definitions of sustainability:
“Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” – 1987 UN Bruntland Report

“A system of practices that are healthy for the environment, community and economy and can be maintained for current and future generations.” – Jackson/Teton County Comprehensive Plan